Wednesday, 18 December 2013

Ty Wilkins Inspiration

As I was looking through different artist's works, I came across this artist Ty Wilkins. As soon as I saw his work I fell in love with the style. Doing some background research I have found out that he owns an illustrartion studio and has worked for big names such as Cheerios, Pepsi, The North Face and many more. What I like so much about his work is how clean it looks, the two images below are in my opinion the most effective, as they use limited colour against the white background, and the simple yet eye catching patterns stay independent in their own grid sections but work perfectly hand in hand.




After seeing this style of work, I was very eager to try it out myself. As I said before I decided to use the radiohead logo to represent them. Here you can see how I have used the same grid technique, but as my design needs to stand true to the logo I have decided to keep the blocks flat and avoid pattern. 


After I designed the grid style logo I added a background that was similar to the work of Stanley Donwood, because the logo I have drawn is quite busy with all the different tones, I decided to create a simple black and white lined background that can be animated to move in a very similar way to the gifs of the XL recordings building. 


To represent the album being whatever price the customer felt it was worth, I could use a hologram or 3D sheet so that I can have prices on the poster that change as you walk past them, showing the viewer that there was no set price and it is completely in their control as to what angle they view the poster and in turn this mimics the pricing set up by the band. I want the viewer to be able to choose how they see the poster and I want them to be able to interact with it by moving around and possibly then reflecting on how much they paid for the album when it was released. This poster should be a talking point for the viewers to discuss the album and possibly even disagree with how the band sold it. The online piece could work in a similar way with prices that change as the users moves around the virtual space. The bold background and interesting design should be eye catching while the hologram prices aim to be thought provoking and a conversation starter.

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