Ideas

Having read over the brief a few more times I feel like the key point is that people arent going outside as much in todays society. Because of this I want my campaign to encourage people to step outside and not miss out on the beauty of it for the sake of their TV or their IPad. 
The idea that this has lead to to is to have someone missing from a poster, to show other people outdoors enjoying their time while the main subject is in cut out form, similar to when you join a social networking site and they have a simple face shaped outline where you are meant to insert your photograph. 
The slogans that I have come up with for this piece are along the lines of 
"Be there" or "Dont miss out"

Here are the slightly different variations of this initial idea

While I like this idea, I feel that it isnt quite showing as i'd hoped and I feel it could give the impression of a missing person or hidden identity rather than the idea of missing out on fun.