National Trust

Because I have been struggling to come up with an idea for my XL Recordings brief it was suggested that I consider changing the brief all together to start on something new that I can enjoy and sink my teeth into. This is something that I have not wanted to do as we are getting closer and closer to the deadline for this project, however I feel that the work I will produce from the XL Recordings brief will be half hearted as I have had such difficulties with it. 
For that reason I am changing to the National Trust brief. 
We now only have one week till the hand in date so getting through the research and idea generating will have to be quick.

The national trust brief 

Aim: To connect people back with nature and the outdoors, to attract a younger audience.

Reason for this: The national trust has been given an image that it is for old people and cream tea on the lawn and it wants to show the younger audience that it is more than that. They want to reconnect people with the great outdoors and strengthen peoples bond with nature. 

Things to consider: Video format must be MPEG or MOV, Images must be JPEG only. Consider print, digital and experiential when creating work. Abide by branding guidelines.

Outcome: A campaign that consists of either a video (max 2 mins) or up to eight images. Supporting materials can also be added to the main hand in.


The national trust was set up in 1895 and has been going ever since, this long lasting trust has the aim to "Look after Places of Historic Interest or Natural Beauty permanently for the benefit of the nation across England, Wales and Northern Ireland". In 2010 the trusts membership count hit over 3.7 million and this brief is set out to make sure that number continues to grow. As the national trust is such a long lasting company they do have strict guidelines to keep them easily recognised. My first step in the process is to look though these and make sure that I know exactly what I can and cant change about their current set up.