Monday, 31 March 2014

Logo and Name troubles

I wasn't 100% sold on the last designs I mocked up for this project as I felt they were lacking in something, after showing my tutor the designs she agreed. While I couldn't put my finger on it, she suggested that the problem may be that it is too predictable. Pixel fonts on the word pixel has been used a thousand times before so we just expect to see it now. She suggested I try to come away from taking it so literally and think about the imagery past just fonts.

While I was considering new logo designs, I decided to buy the URL for Pixel Stitch, so that I could start setting up my hosting and website. However when I came to buy www.pixelstitch.co.uk, I found that it had already been taken and so had .com


The company that had taken the name, to my surprise were nothing to do with sewing! They are in fact a software company in Australia.


As much of a shame it was to lose the name to another company, it did give me the opportunity to revisit my brainstorm and see if I could add anything to spark my interest. After a few days of pondering a new name and flicking though what other people were using online as inspiration, I found that the names I liked the most were ones with double letters such as sew sweet and cottontail crafts. So I decided that I would stick with pixel and see what words that began with P could work. After a few such as pixel pig and pixel pie which were sweet but didnt really make sense, I thought of the most obvious of all, Pixel Patterns. I quickly checked online to see if the URL and name was taken and to my surprise it wasnt. This is the perfect name for my shop, it says exactly what it does but also have a nice ring to it with the use of two p's. Now I just need to design a new logo and start building the shop.

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